An introduction to marketing automation

Free

An introduction to marketing automation

Course
22 Lessons

You will learn: ✓ What marketing automation is ✓ How marketing automation platforms work ✓ What functionalities marketing automation platforms have ✓ How to use marketing automation effectively ✓ How to track and organize your data and personalize your messaging ✓ How workflows work and how you set these up ✓ How deals play an important role in lead generation ✓ Much more

Start for free

0 - Introduction

Introduction

Video - introduction

01 - What is marketing automation exactly?

What is marketing automation exactly?

02 - Why is marketing automation useful?

Why is marketing automation useful?

03 - What are the building blocks of marketing automation?

The building blocks of marketing automation

04 - The marketing funnel

Marketing funnels: why is using a marketing funnel important?

Goal of the funnel

Video - Visualized funnel

05 - Data collection

Every phase has data collection points

Video - Event data

06 - Establishing trust

Right time, right content

07 - Structure within marketing automation software

Structure within marketing automation software

Video - Contacts, deals, accounts

08 - Custom fields and how to use them

Custom fields and what to use them for

Video - Custom fields

09 - Key feature: automatic workflows

Key feature: automatic workflows

Video - workflows

10 - Key feature: Segmentation

Key feature: segmentation

Video - Segmentation

Video - Segmentation in Klaviyo (E-commerce platform)

11 - In summary

In summary

12 - Guide to Business Automation

Extra overview with this free paper